Myntra has said that it sold over 5 million items during its flagship event End of Reason Sale (EORS), held from December 22 to 25, thereby making Myntra’s 7th edition the biggest-ever in terms of sales.
Reliance Industries Limited (RIL) has partnered with online fashion retailer Myntra for co-branding its private label Mast & Harbour with its new product Reliance, RElan FeelFresh, the company said in a statement.
Amazon India has claimed it outperformed Flipkart in the fashion segment for the October & November period, claiming it was the fasting growing marketplace in the country for 2017, according to a top company official.
The year 2017 has seen an array of Indian and international high street brands focus their attention on Tier 2 and 3 cities which have been identified as an untapped market but one that requires a different approach.
Online fashion retailer Myntra is looking to expand its offline base in the country by getting small shops and stores on board. It has partnered with ShopX, which will provide the necessary support to the retailers.
Myntra is planning to further scale up its offerings in the personal care segment by adding more international brands to its portfolio and expects this segment to contribute 8% percent to overall revenues of the firm.