With nearly 500 million Indians using the internet in 2018 and many just dipping their toes into online shopping, private labels will woo price-sensitive customers and create loyalty and higher margins, say analysts.
Online fashion firm Myntra will host its third ‘Beauty Edit’ fest on May 29 and 30. The Flipkart-owned firm has tied up with leading cosmetics and beauty brands for the festival that will offer over 10,000 products.
The Danish sportswear brand Hummel International recently launched in India on a variety of online platforms and, as the brand has named India as a high priority market, further expansion is to follow.
Lacoste, licensed in India through Sports and Leisure Apparel Ltd., plans to continue expanding its presence in its two largest markets: Mumbai and Delhi and will also be working on its omni-channel strategy.
Myntra has filed its financials for the 2016/2017 financial year and the data shows a 23 percent reduction in losses over the year as private label business grew substantially and advertising costs grew.