Levi’s has been ranked as the most intimate brand in the apparel industry in a recent report. Brand intimacy is a new paradigm that leverages and strengthens emotional bonds between a person and a brand.
Belgian lingerie group Van de Velde has hired Yan Aerts as International Retail Director.The former Sales Vice-President of Mexx will be tasked with improving the performance of the group's retail branch.
After reporting a 5% increase in revenue in 2015, Belgian lingerie group Van de Velde made a statement on the 20% rise in current profit, announcing at the same time the departure of its CEO at the end of 2016.
The Belgian group specialised in lingerie, owner of the PrimaDonna, Marie Jo, Andres Sarda and Rigby & Peller brands, recorded a positive 2015 with a 5.4% growth. A strong dollar has also helped business in the USA.
After announcing 8.7% growth in sales, the lingerie group Van de Velde (PrimaDonna, Marie Jo, Andres Sarda) announced profits up 3%. Its results were penalized by the devaluation of US retail chain Intimacy.
An increase of 8.8% and 7.2% on a comparable basis: that’s the 2014 rise in turnover recorded by Belgian group Van de Velde, which owns PrimaDonna, Andres Sarda and Marie Jo as well as retailers Intimacy's and Rigby &...
The Belgian lingerie company Van de Velde has published its results for the first half. Despite a 10% increase in turnover, net profit was down 75% due to the depreciation of the value of its American retail chain Int...