Acqua di Parma, which feted a new Christmas capsule this weekend, is expecting double digit growth this year. And next year too, as Italy’s most famous niche perfume brand continues its healthy global expansion.
LVMH is close to acquiring a new perfume brand, Jean Patou, for its portfolio and has done it very much on the quiet. The French conglomerate took management control last year without any fanfare from Designer Parfums.
Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.