L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses, joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year.
You might love nothing more than browsing the beauty aisles for a quick pick-me-up, but do you open the "tester" tubes? If the answer is a resounding "no," you're not alone, as beauty consumers move to virtual platforms.
The tech giant has compiled a list of ‘Styles and trends', revealing that the top search was for ‘Beauty Blender', the makeup sponge applicator that has become a must-have cosmetics tool over recent years.
Kinvara Balfour, the editor, It-Gal and consultant of cool, has launched an online series called The Visionaries, an all-inclusive project for the Instagram generation of insightful interviews with many fashion greats.