Puma has signed hip hop star and record label executive Yo Gotti as its newest brand ambassador. Yo Gotti will help Puma tell the stories of style and culture through the connection between music and sport.
Japan’s Onitsuka Tiger, the lifestyle brand by sportswear giant Asics is aiming to achieve a sizeable growth by increasing its store count and will add 3 stores a year in tier I cities, said a top company official.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."