Asics has launched a new product line called Hypergel with Steve Aoki which will debut exclusively at Foot Locker. The line mixes a street style aesthetic with Asics' standard performance gel technology.
Puma has signed hip hop star and record label executive Yo Gotti as its newest brand ambassador. Yo Gotti will help Puma tell the stories of style and culture through the connection between music and sport.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."