As the sneaker industry continues its rapid growth and Instagram consolidates its status as the platform of choice for influencers, Adidas dominated a recent ranking of the most popular sneakers on the photo sharing app.
The owner of Vans, The North Face and Timberland reported on Friday that its revenue increased 23% in the first quarter of 2019 with growth driven by its active and work segments and international sales
From being a niche sector meant for the upwardly mobile, sportswear has a mass appeal now and is much more mainstream than it was earlier, according to the head of Alcis Sports, an Indian performance wear brand.
On Sunday night, France for the second time were the winners of the World Cup tournament, wrapping up the 2018 edition in Russia. The final was also a win for several brands present both on and off the field.
Uniqlo said customer demand has led it to begin taking earlier-than-expected advance orders for the game wear that Roger Federer wore at Wimbledon as its new deal with the tennis champ starts to pay off.
The World Cup final on Sunday will not only be an all-European affair but an all-Nike match. For the first time in its history, the American sportswear manufacturer will be providing the kit for the two finalists.
Nike has launched its newest omnichannel concept Nike Live, bringing together digital and brick-and-mortar retail in a 4,500-square-foot cross-category store called Nike by Melrose, on Melrose in the heart of West LA.