Yes, it’s nearly that time again: the queues, the frenzy, the eBay listings that all come along with H&M’s now-traditional annual November designer collaboration. This week it was all about a buzz-building celeb event.
The brand messaging platform will put its latest investment toward expanding its product, sales and customer support teams and to opening a new office to service the Europe, Asia and Middle East markets.
The holiday 2017 campaign, developed by The Richards Group and PMG, features the brand's first commercial in over a decade. The campaign will be played on digital and social media platforms, among other outlets.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."