The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
The Pennsylvania-based sports retailer has announced high single-digit sales growth in Q4 and the full year 2017, leading to improved earnings as the company extends both its digital penetration and store network.
Inditex had another good year in 2017, despite exchange rates denting its margin slightly. But its omnichannel focus drove it to higher sales and profits, and its new COO has been tasked with maintaining that momentum
Adidas reported Wednesday higher profits in 2017 thanks to worldwide sales growth in its most popular lines and efficiency savings, saying the performance put it on track for more muscular returns in future.
Supreme has announced its latest collaboration with both legendary American hip hop group Public Enemy and Japanese label Undercover. The collection draws from Fear of a Black Planet, Public Enemy's third studio album.