The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
British Formula One champion Lewis Hamilton has been unveiled as the new face of all Tommy Hilfiger's menswear labels, further deepening the brand's ties to motor racing following the launch of its Mercedes deal.
The Central Bureau of Investigation (CBI) has been allowed to invoke Section 409 of the Indian Penal Code which would put the jewellery tycoon Mehul Choksi’s maximum sentence at life if found guilty of fraud.
The French beauty brand has teamed up with the multitalented Italian social media star, entrepreneur and designer in a partnership that will apparently see the duo launch several projects throughout the year.
Amazon chief Jeff Bezos is now the world's richest person, having snatched the top spot from Microsoft founder Bill Gates who slips to second place, according to Forbes magazine's annual billionaires list.
Emotions - “a brand’s ability to spark an emotional connection with consumers” - will be key to the luxury sector in 2018 while the widest possible interpretation of sustainability is also crucial, a new report claims.
Social media analytics firm, NetBase, released its 2018 Luxury Brands Report this Wednesday, revealing that high-end fashion labels account for half of the top ten luxury brands active on social media.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.