The first European edition of US rock festival Lollapalooza was held in Berlin and Zalando, its main partner, had grand plans for fashion within it. In the end, though, only a digital photo booth was installed.
Michael Kors has announced the launch of Rush to the Runway. The campaign will give an inside look at NYFW before leading into a live stream of the Spring 2016 show, taking place this Wednesday September 16.
If what Riccardo Tisci posted on Instagram is true, the Parisian fashion house will be unveiling Givenchy Jeans, its new denim line in New York, where it will be walking the runway this Friday at NYFW.
Although many companies are pouring money into social media to market their goods, the recommendations of friends and family remain the top driver of purchasing decisions, a study released Thursday found.