Automobile manufacturer Mercedes-Benz has launched a fashion campaign and short film to show off its four door coupé, the CLA, with some help from a Swedish director, a British museum, and a German model.
Bella Hadid has scooped a major new modeling contract as the ambassador of Dior makeup. The supermodel will star in a series of online videos for the French fashion and beauty house as part of her new role.
Most global luxury brands in 2016 have a WeChat account, says a new report. While the number has grown considerably since 2014, the industry still has much work to do to reach and engage Chinese consumers.