The colour agency has launched its biggest foray into digital to date. Pantone Studio is an app that allows designers to upload photos to create and customise palettes and mood boards, before exporting them.
With a new leitmotif -- 'Clothes For Humans' -- Benetton is shaking up its brand philosophy. More than an advertising campaign, the Italian firm has reworked its entire communication strategy and the structure of its collections, for a more pragmatic approach to apparel.
The Italian shoemaker has called upon English actor Jack Huston for its autumn-winter 2017 men's campaign. The women's campaign is inspired by icons of the 1960's - Twiggy, Jean Shrimpton and Jane Birkin.