The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
Zara, the fashion chain owned by the world’s biggest clothing retailer Inditex, will introduce augmented reality displays from April, it said on Tuesday, in an effort to lure millennials into its stores.
L'Oréal Technology Incubator is debuting new innovations in personalized beauty including a medically focused face-scanning platform for personalized serums, a custom foundation system and a 3D hair color app.
According to a study from IDC, the American company elbowed out competitors Fitbit and Xiaomi to claim the top spot in the global wearables market in 2017, as growth in the sector slows but shows no sign of stopping.
The global professional services company has teamed up with immersive content studio Specular Theory to produce an extended reality experience, picking up VR Fest’s Best VR Branded Entertainment award.
Chanel has taken a minority stake in UK online retailer Farfetch, the companies said on Monday, as part of a tie-up to develop digital services such as chats to connect the label's clients with store assistants.
Amazon Registry Services has launched a new .Bot platform and has partnered with Automat on Beauty.bot, an artificial intelligence-powered conversational messaging platform custom tailored for the beauty industry.
Amazon paid about $90 million (£64.92 million) to acquire the maker of Blink home security cameras late last year, in a secret bet on the startup's energy-efficient chips to power Amazon home shopper devices.