L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses, joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year.
Tommy Hilfiger has launched Tommy Jeans Xplore, a line of smart chip-enabled pieces that reward you with points when you wear them. The points are redeemable for gift cards, signed product and exclusive pieces.
Trade show giant UBM Fashion has updated its ShopTheFloor digital trade show and marketplace B2B platform. New features include a refreshed look and easier access to a large network of brands and retailers.
PVH has launched an integrated e-commerce platform for its heritage brands, allowing cross-brand shopping between Izod, Van Heusen and StyleBureau, with purchases being grouped into a single shopping bag.