Nike has launched a partnership with meditation app Headspace to add mindfulness elements to its branded training runs and workouts in a move that has caught the attention of consumers and industry insiders alike.
The tech giant looks first to release a technology that will enhance the next generation of phones with accurate facial recognition and secure biometrics for payments, gesture sensing, and immersive shopping experiences.
Ebay is using AI to help consumers find the same and similar outfits worn by their favourite celebrities. The technology is enabling the platform’s new Shop the Celebrity Look service, launched this week.
Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.
The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
Zara, the fashion chain owned by the world’s biggest clothing retailer Inditex, will introduce augmented reality displays from April, it said on Tuesday, in an effort to lure millennials into its stores.
L'Oréal Technology Incubator is debuting new innovations in personalized beauty including a medically focused face-scanning platform for personalized serums, a custom foundation system and a 3D hair color app.
According to a study from IDC, the American company elbowed out competitors Fitbit and Xiaomi to claim the top spot in the global wearables market in 2017, as growth in the sector slows but shows no sign of stopping.