As brands seek to add compelling reasons for consumers to buy their products in the austere post-Christmas environment, print and textile specialist Marimekko has announced a link-up with global beauty brand Clinique.
The Chinese boyband star was unveiled as the brand's first-ever International Youth Creative Ambassador last month, and his first interactive marketing campaign for sportswear range Adidas neo has ranked highly on Weibo.
Actress-turned-women's-rights-activist Rose McGowan will be launching her "all in two" The Only Skincare beauty brand in February and is reportedly looking for a philanthropic partner to support the brand.
Moda Operandi and Prada have launched their first footwear capsule collection together. The 20-piece collection is inspired by Prada's kitten heel and features styles modeled after Prada's spring 2018 collection.