Vedant Fashions Pvt Ltd plans to build its in house women’s ethnic wear brand Mohey by doubling the store country in the coming year and has signed Bollywood actress Anushka Sharma to endorse the brand in the country.
The holiday 2017 campaign, developed by The Richards Group and PMG, features the brand's first commercial in over a decade. The campaign will be played on digital and social media platforms, among other outlets.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."
Presley Gerber is the face of the new Omega Speedmaster 38 mm Orbis watch which launched today in honor of Omega's vision charity partner Orbis International. Orbis travels to remote areas to conduct vision operations.
The Association of the Nonwoven Fabrics Industry (INDA) has launched a rebranding initiative to strengthen recognition of the nonwovens industry as a stand-alone, attractive sector for up-and-coming professionals.
Forever 21, a leading fast fashion brand, has launched its fall 2017 collection with its unique #WeAreForever campaign in the Indian market to celebrate individuality and inclusivity across the country.