India’s largest jewellery retailer Malabar Gold & Diamonds has signed Miss World Manushi Chhillar as its new brand ambassador. Chillar will endorse the jewellery brand and be the face of its global campaigns.
Dove has formed a two-year partnership with Cartoon Network to create youth-oriented programming designed to deliver a self esteem-boosting message of body positivity through the channel's Steven Universe show.
The Stockholm-based fashion brand has launched a new "Beacons Project," consisting of creating a new line of shirts made using upcycled plastic salvaged from the ocean by fishermen in the Mediterranean
There's been big change in the way lingerie is marketed in the 130 years since Triumph was launched and its newest campaign is embracing this change with a focus on empowerment and sisterhood rather than product.
VF Corporation's The North Face has launched its first ever product and marketing campaign focusing on women. Move Mountains is a multi-year initiative involving new product and women's specific stores.
Michael Kors is entering the golf world through a sponsorship of pro golfer, Charl Schwartzel, who will serve as the company's first brand ambassador in golf. Schwartzel will help expand the brand's sportswear category.
At the Baselworld luxury watch fair -- which runs until March 27 in Basel, Switzerland -- Swiss watchmaker Breitling launched its "Squads" initiative, creating teams of ambassadors who all excel in a specific field.
The French photographer and journalist Olivier Zahm, who co-founded Purple magazine, has been chosen to shoot the new ad campaign for the Just Cavalli brand, one of Italian designer Roberto Cavalli's many lines.