Michael Kors is entering the golf world through a sponsorship of pro golfer, Charl Schwartzel, who will serve as the company's first brand ambassador in golf. Schwartzel will help expand the brand's sportswear category.
At the Baselworld luxury watch fair -- which runs until March 27 in Basel, Switzerland -- Swiss watchmaker Breitling launched its "Squads" initiative, creating teams of ambassadors who all excel in a specific field.
The French photographer and journalist Olivier Zahm, who co-founded Purple magazine, has been chosen to shoot the new ad campaign for the Just Cavalli brand, one of Italian designer Roberto Cavalli's many lines.
Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.