On Thursday, April 19, Maybelline New York revealed Danish model Josephine Skriver as its new global ambassador. The model will star in the cosmetics brand's upcoming advertising campaign, due to be unveiled in May.
H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.
India’s largest jewellery retailer Malabar Gold & Diamonds has signed Miss World Manushi Chhillar as its new brand ambassador. Chillar will endorse the jewellery brand and be the face of its global campaigns.
Dove has formed a two-year partnership with Cartoon Network to create youth-oriented programming designed to deliver a self esteem-boosting message of body positivity through the channel's Steven Universe show.
The Stockholm-based fashion brand has launched a new "Beacons Project," consisting of creating a new line of shirts made using upcycled plastic salvaged from the ocean by fishermen in the Mediterranean
There's been big change in the way lingerie is marketed in the 130 years since Triumph was launched and its newest campaign is embracing this change with a focus on empowerment and sisterhood rather than product.
VF Corporation's The North Face has launched its first ever product and marketing campaign focusing on women. Move Mountains is a multi-year initiative involving new product and women's specific stores.