Zivame launches studio in Chandigarh

By

Maverick Martins

Published
Apr 26, 2017

Zivame, India’s leading lingerie brand, has launched a new studio at Elante Mall, Chandigarh. The space is spread across 500 square feet with dedicated spaces for personalized sessions with fit advisors and comfortable changing rooms.

The core concept of the Zivame shop is to help women explore new collections, get fitted in a one-on-one session with advisors, create an exciting wardrobe and enjoy exclusive lingerie parties, which is a truly unique concept in India, said the company in a statement.
 
“Consumers are at the core of everything we do. We know that about 80 per cent of the women wear the wrong size. The unique fit consultation not just helps women find the right fit, but also helps them build their lingerie wardrobe. In cities where we’ve opened our studios, we’ve seen healthier return rates, improved sale of innovative categories and better repeat rates. All of this clearly indicates that Indian women are ready to experiment. Its brands like ours who needs to take the first step forward,” said Zivame's brand marketing director, Sirisha Tadepalli.

Zivame Studios have their presence across seven cities in India – Bangalore, Pune, Delhi, Jaipur, Cochin, Chennai and Hyderabad.