Zink London aims to become Rs 1,000 crore brand

The Indian fast fashion brand Zink London is continuing to expand and its co-founder, Malini Singhal, aims to make it a Rs 1,000 crore ($150.3 million) brand.

Zink London is continuing to expand its brand of fast fashion across India - Zink London- Facebook

Singhal co-founded Zink London along with Vivek Goyal and Nitin Singhal after noticing a gap in the market for Indian fast fashion with a Western aesthetic. The brand is currently present in 75 cities across India and is continuing to expand. For example, the brand recently opened a store in Noida’s DLF Mall of India, which houses its entire collection.

Singhal told YourStory that she sees the brand continuing to grow in both size and revenue and hopes that it will become a Rs 1,000 crore brand which would put it in the big league of Indian fast fashion alongside international brands such as Zara, which Singhal was greatly inspired by to start the brand.

Singhal is expecting the brand’s fast fashion production strategy to be the driving force behind its expansion. Zink London launches five new styles a week and Singhal is sure that this is a part of its success. The brand, which launched in 2012, is currently a Rs 100 crore brand and so a great deal of expansion is planned to reach Singhal’s targets.

Zink London announced in spring that it would be launching a dedicated e-commerce store in May. The website of the store is still under construction but says that it will launch soon. At present the brand is available online on major e-commerce platforms such as Shoppers Stop.

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