Wrangler collaborates with Vans

In August, VF Corp announced that it planned to create a separate structure for its two denim brands, Lee and Wrangler. Despite this announcement, the group has partnered Wrangler with one of its flagship brands, Vans, for a denim collaboration.


The western heritage of Wrangler has met the iconic checkerboard of Vans - DR

The collaborative collection launched on September 1 and is currently available exclusively on the Wrangler e-commerce site. The capsule collection features a pair of jeans and a jacket for men and for women as well as a skirt. The prince range is more that of Vans products than Wrangler with items ranging from €59.95 ($70) to €99.95 and €49.95 for a backpack.

The line is presented as a premium capsule collection and prices have been fixed to be more accessible. This is most likely to allow the collection to reach a larger audience.

The collaboration sees Wrangler harness its western heritage and reinterpret it in a modern way while Vans has contributed its iconic checkerboard print for the lining of jackets and bottoms of jeans, to be seen in flashes on the inside of the garments.
 

Translated by Isabelle Crossley

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