Vente-Privée: Survey-Lab launches website for brands

By

Matthieu Guinebault

Published
Jun 19, 2015

The French private sales event leader has announced the launch of the site Survey-Lab, its research laboratory focused on European e-shopping trends designed to keep brands up to date.
 

Survey-Lab offers an analysis of the purchasing behavior of European consumers by employing data from 24 million Vente-Privée customers. 

Launched in 2012, the initiative, which is integrated into the company’s marketing department, now shares information with 2,600 brand partners through the new site. 

Covering fashion, beauty, culture and even the wine, the data is available in the form of online and offline market research, articles, videos and interviews with experts. Brands "can also explore the latest sur-mesure innovations developed by Vente-Privée for brands in order to meet their various needs: special operations, communications devices and innovative influences," said the company. 

Vente-Privée delivers some 150,000 parcels per day on average, with 80 million products sold last year, and a turnover of 1.7 billion euros, up 8%. 

Operating in eight countries in Europe and with more than 2,100 employees, the company offers products from some 2,600 brands to an audience of 24 million registered members signed up for its daily sales.