Varun Raheja launches Azotiique in Mumbai

By

Isabelle Crossley

Published
Feb 28, 2018

Varun Raheja will open a luxury fashion jewellery boutique named Azotiique in Mumbai’s Khar West district this March.

Tentatively planning the opening of his new jewellery boutique for March 22, Varun Raheja will bring a host of luxury fashion jewellery brands to Mumbai this spring. The boutique, which will be situated on Linking Road in Khar West, Mumbai, will stock collections by a number of noted Indian designers including Confluence by Swarovski, TAD, Raabta, Isharya, Outhouse, Valliyan, Eina Ahluwalia, and many others.

The shop will have a clean and modern interior with minimal decoration to let the jewellery do the talking. There will also be a dedicated wedding section within the store where customers can have their wedding jewellery recommended and styled to match their chosen outfit. The focus will be on destination weddings as Raheja has stated in the boutique’s press release that the growing demand for destination wedding specific jewellery requires special attention.

Jewellery will be priced approximately between 1,000 and 20,000 rupees and both contemporary and Indian traditional styles will be represented.

Azotiique is the brainchild of Raheja who has 12 years of experience in the Indian jewellery industry and the boutique will bring a fresh take on fashion jewellery to Mumbai.