Varun Bahl opens flagship store in Delhi

Varun Bahl has opened an Art Nouveau themed flagship store in New Delhi’s Mehrauli district on One Style Mile.

Varun Bahl has opened an Art Nouveau themed flagship store in New Delhi - Varun Bahl- Facebook

Mehrauli’s One Style Mile is now home to Varun Bahl’s new flagship store which houses his traditional wear collections and has a special bridal wear service. Bahl said: “The location with its colonial architecture, high ceilings, rusticated walls and arched colonnades is a trademark in itself… I love the old world charm. The design ideology is to celebrate both the history and ethos of the brand in all its grandeur, so what better than One Style Mile?” Bahl has used his store’s architecture to showcase his own design aesthetic and the result is clean and simple but makes a big statement.

Bahl is known for his traditional wedding attire and the new store not only stocks his bridal designs but also offers a wedding planning service to customers. He added: “What the couple needs the most is someone who will listen to them and understand individual body shapes. More importantly, complement their personal style and colour choices.” The boutique offers in-depth consultations for customers using their events subsidiary, Aurum, so that customers can plan their whole wedding celebration, not just their outfits.

The store is vast and archways lead the customers to various rooms where Bahl’s traditional wear designs hang on simple racks, in alcoves, and on mannequins. The store’s décor is Art Nouveau in style but kept very minimal and the lighting was designed by Klove studios. Bahl’s latest collection is also set to be launched in the store in the near future.

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