Published
Jul 9, 2018
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Uttar Pradesh government discusses partnering with Flipkart to sell Khadi products

Published
Jul 9, 2018

The government of Uttar Pradesh recently tied up with Amazon India to sell Khadi products online and is now in talks with Flipkart about the same in order to promote the region’s handwoven textiles.

The UP government recently tied up with Amazon India to sell Khadi products online and is now in talks with Flipkart - India Haat- Facebook


"After the successful sale of various Khadi products on Amazon, UP government is in talks with another e-commerce portal – Flipkart,” the Principal Secretary of the Khadi and Village Industries Commission (KVIC), Navneet Sehgal, told the Press Trust of India on July 8. “Once the talks are successful, the Khadi products will be available on this website as well… An MoU has already been signed with Amazon India, and at present, Khadi products of 10 units are being sold on Amazon."

Around 40 Khadi products have been selected and photographed in preparation for being listed on Flipkart. Online marketing for Khadi products is the current focus on Uttar Pradesh’s KVIC in order to bring Khadi to the global online market.

The focus on the region’s Khadi products is also intended to generate employment opportunities. "For the past two years, training is being imparted to 240 craftsmen at National Institute of Fashion Technology, Rae Bareli. In order to generate more employment opportunities, training programme on solar-powered charkhas is also proposed. In the first phase, training will be imparted to 400 selected persons," said Sehgal.

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