Published
Apr 20, 2018
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Usha Silai label launches exclusively at Ogaan

Published
Apr 20, 2018

Usha Silai, the sustainable fashion label created by Usha International Limited, in collaboration with IMG Reliance, has been launched exclusively at multi-brand fashion outlet Ogaan at their Malcha Marg store in New Delhi.
 

Usha Silai label launches exclusively at Ogaan


Four Indian designers had collaborated with the Usha Silai project and showcased their collections to highlight four different regions of the country at the recently concluded Lakmé Fashion Week Summer/Resort 2018.
 
Designers Amit and Richard Pandav, Sayantan Sarkar, Soham Dave, and Sreejith Jeevan, had worked with local women from Usha Silai Schools in the Rajasthan, Bengal, Gujarat, and Puducherry clusters, respectively.

Dr. Priya Somaiya, Executive Director, Usha Social Services in a statement said, “We are delighted to launch Label Usha Silai at the Ogaan stores. The collaboration with Ogaan will help the skilled rural artisans showcase their exquisite craftsmanship at a global level. We, at Usha Silai, are committed to being the catalyst of change and will continue to nourish local artisans and craftsmanship at the grassroots level.”
 
Jaspreet Chandok, Head of Fashion, IMG Reliance said, “We are honored to partner with Usha International for this initiative. After a fabulous curtain raiser of the Usha Silai Label on Sustainable Fashion Day at Lakme Fashion Week Summer Resort 2018, we are now delighted to partner for its retail launch at Ogaan.”
 
Aashti Bhartia, Director, Ogaan, added “The Usha Silai initiative very much resonates with our ethos at Ogaan we work with designers that use Indian textiles and techniques and marry them with great design and a modern sensibility. It’s an inspiring, ambitious initiative for a company like Usha to take forward, and we’re excited to be the retail partners for it.”
 
The Usha Silai collection will credit the rural women with tags and also be sharing the revenue with the women who have helped created the garments.
 
Usha International in partnership with 58 NGO partners and 14 corporate/institutional partners runs over 16,646 Usha Silai Schools pan India.  

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