Turtle Limited on creating 'multi-utility factor' menswear

Turtle Limited, a leading Indian brand in menswear fashion, is trying to imbibe multi-utility factor in its products. It is using minimal and lean cuts with innovative patterns in menswear, and it is also attempting to incorporate style and comfort, by making dual utility garments in outerwear segments with detachable waistcoats and lapels, said the head of the company.

“We will now see a very versatile wardrobe where the same items can be paired formally as well as casually,” the director of Turtle Limited, Shitanshu Jhunjhunwalla, told Fibre2Fashion.

Turtle Limited has an exhaustive in-house retail unit that caters to more than 100 exclusive stores and 1200 multi-brand outlets across the country.

Talking about the innovative trends in the menswear fashion, he said, “A lot of streetwear and denim are in trend and one revolution would be in the space of athleisure. In the formals for daywear, the trend is of casuals where the focus is on comfort and cross-functional dressing. Suits and blazers have become a trend for eveningwear.”

The company is also quite sustainable. “We have introduced handwoven material and clothing in our offering which is 100 per cent sustainable. We have also reduced the consumption of water in washing the denim,” stated Jhunjhunwalla.

Turtle Limited saw a growth of 15 per cent last year and is anticipating a growth of 25 per cent in the coming years. (KD)