Trust Research names Arrow most trusted apparel brand in India

Men’s formal wear brand Arrow, a part of Arvind Fashions Ltd, has grabbed the top spot in the apparel category of Trust Research Advisory (TRA)’s ‘Brand Trust Report, India Study 2018’. The overall India ranking of Arrow is 43, up from 324 in 2017. Fabric brand Raymond and casualwear brand Levi’s have been ranked second and third in the apparel category.

Fast fashion brand Zara has achieved the fourth spot, while menswear brand Otto has come fifth in the apparel category. The next few spots on the apparel category of the Brand Trust Report have been taken by menswear brand Peter England, innerwear brand Jockey, casualwear brand Lee and fast fashion brands Allen Solly and H&M, respectively.

Fastrack has topped the branded fashion list, and is followed by Denim and Tommy Hilfiger. The fourth spot on this list is taken by Calvin Klein, which precedes luxury fashion brands like Gucci, Prada and Armani. Diesel and Louis Vuitton also feature on the branded fashion list of TRA and Being Human has been ranked tenth on it.

The Brand Trust Report is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. The survey was conducted among 2,488 respondents from across 16 cities, this year.