Published
Dec 1, 2016
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Titan to launch affordable smart watches under Sonata and Fastrack brands

Published
Dec 1, 2016

Titan is planning to launch affordable smart watches under its brands like Sonata and Fastrack in the next few months.

Titan


The company launched its first smart watch ‘Juxt’ in January this year.

"After the launch of Juxt, we ran out of stock, and we had to re-introduce it. Then we launched Juxt Pro and that is also doing very well. We are planning to launch quite a few smart watches. Both (Juxt & Juxt Pro) are under the Titan brand but we will be seeing products coming out across our brands like Fastrack and Sonata," Titan Watches and Accessories CEO S Ravi Kant said.

He maintained that the smart watch is an area of focus for Titan and said the new models will be in the below Rs 10,000 range.
 
"Fastrack smart watch will command a little premium over a basic Fastrack watch. Similarly, a Sonata smart watch will be a little more expensive than a Sonata watch, because of the technology involved. Both will have to be sub-Rs 10,000, while these (Juxt and Juxt Pro) cost around Rs 19,000- 20,000 and Rs 22,000," he said.
 
Titan commands over 50 per cent market share in the wrist watch industry, estimated at Rs 6,000 crore. The watch unit contributes below 20 per cent to the company's turnover.
 
The leading watchmaker has over 600 outlets across its retail formats of World of Titan, Fastrack and Helios, and will be adding another 40-50 stores next year.
 
Kant said despite subdued sales for watches over the last few years, the category of expensive models in price range of above Rs 4,000-5,000 is growing faster than the other segments at 12-14 per cent.
 

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