Tiramisù Delishoes creates the first fashion & confectionery store

By

Dominique Muret

Published
Dec 7, 2015

The window display showcases a selection of unconventional women's shoes. But as you draw nearer to take a look inside, surprise surprise! You won't see gloomy-faced shop assistants waiting for customers, but a counter overflowing with desserts, and a whole array of tiramisu...
 

"My idea? To bring together two of women's small indulgences under the same roof: shoes and pastry," said Antonio Carstulovich, who wishes to export the concept to other fashion capitals.

The executive, currently a director at Italian mineral water company Ferrarelle, devotes his spare time to his passion for new retail concepts, and has set up this innovative fashion-confectionery store format.

The retail brand Tiramisù Delishoes recently opened a store in Milan's uber-trendy Brera area, in Via Formentini, a small street in this historic neighbourhood. The store extends over 230 m² on two levels.

The ground floor features a pastry shop- tea room, featuring Kevin Eyraud's sweet creations. A restaurant and the retail area are both located in the basement.
 

The accessory selection is supervised by consultant Anna Barattoni. The range on offer includes chic sneakers by Lara Hampton and 181, 'An Italian Theory', clutch bags by Alessandro Enriquez and a limited edition range of 'tiramisu' high heels designed by Paola d’Arcano, not to mention Braintropy handbags and Pepper Chocolate jewellery.