Tiger Shroff’s athleisure brand Prowl partners with Cure Fit

By

Maverick Martins

Published
Mar 28, 2018

Bollywood actor Tiger Shroff’s recently launched athleisure brand Prowl has partnered with health and fitness chain Curefit to widen its customer base in the Indian market. Indian firm Mojostar had launched ‘Prowl’ in February this year.
 

With this partnership, Prowl will look to tap into the USD 7 billion active lifestyle market in India by targeting the youth offering them a combination of style and performance.
 
The range is expected to hit the market by June 2018 and will be available on leading e-commerce platforms. Prowl will currently be available online only.

The tie up with Curefit which has a strong presence across the country is expected to enhance the visibility of the brand in the fitness circles of India. Tiger Shroff will be actively involved in the promotions and has also co-created an exclusive workout format.
 
"I have co-created and co-own Prowl. As part of this collaboration with Cure.fit, along with the master trainers at Cult, I have co-curated a unique and fresh workout. I am extremely delighted to partner with Cure.fit," Tiger was quoted as saying by news agency IANS.
 
Prowl brand is targeted at the youth and will feature clothing, accessories priced in the range of Rs 1000 to Rs 3000 (approx $15 to $45).