The India Story kicks off with Sanjay Garg heading fashion

As The India Story kicks off today, the fashion designer Sanjay Garg is spearheading the fashion segment of the festival comprising a designer showcase and an array of launches.

The India Story kicks off today in Kolkata - Raw Mango- Facebook

The India Story is currently running from December 21 to 24 in Kolkata at Swabhumi in association with T2. The festival has had a strong fashion focus since its inception in 2015 and, this year, Sanjay Garg is heading the fashion segment of the event. “We have… given verticals to the finest in the business,” said Swapan Seth, a member of “The India Story” advisory board about their choice of partners. “For instance, Vijay Nair of OML is spearheading the entertainment. Sanjay Garg, the fashion and Anahita Kayan, the next gen talent. So the expertise has been outsourced and the best in business look after it."

The fashion segment of the festival will include showcases by clothing and textile brands such as Vraj: Bhoomi, Crow, and Dot by Daisy and Tapushi. Label Ishana will take the opportunity to launch their autumn/ winter 2017 collection with a show. The jewellery brand Nimai will also launch a new product line, a collection of “promise” bangles in association with Laxmi, an acid attack survivor and campaigner. The bangle has a secret compartment to write a promise on and three percent of the line’s sales will be donated to Laxmi on a monthly basis. Nimai is holding a preview of the bangle at The India Story before launching it in stores in January.

Sanjay Garg, the founder of the label Raw Mango, will showcase his latest collection, “Cloud People” at the event. Other participating designers include 145 East, The Desi Soul, Anita Dongre, Akaaro, Purvi Doshi, and I am Trouble by KC, among others. Jewellery showcases will also be put on by Vasundhara Creative Jewellery, Nimai, Upasana Design Studio, and Krithaa. The Sanctuary by Anahita Kayan will also comprise a brand showcase with labels including Skip, Kanelle, Bodice, Kaha, and Doodlage among others. 

Copyright © 2018 All rights reserved.

Fashion - Ready-to-wearFashion - AccessoriesJewelleryEvents