Textiles Department to brand handicrafts items

The Department of Textiles is planning to brand handicraft items which will be introduced to the market very soon, a top Textile Ministry official said. The branding exercise is very similar to that of handloom items which has been launched recently.

It will also generate better quality assurance and certification and selling of handicrafts products in the International markets, Rashmi Verma, Secretary (Textiles), Ministry of Textiles said at the inaugural session of the 5-day handicraft and gift fair 'IHGF- Delhi Fair Spring 2017' at India Expo Centre & Mart, Greater Noida, a news agency reported.

Artisans and manufacturers of Indian handicrafts at craft clusters are to be guided for creating new products to be competitive and EPCH is already playing key role in providing platform and hand holding at IHGF-Delhi Fair to products being made by artisans, craftpersons and upcoming entrepreneurs from different craft clusters to interact directly with the International buyers.

"Through this direct buyer-seller meet Indian handicrafts can grow further not only in terms of exports but can further enhance the image of brand India in the market of home, fashion, lifestyles and textiles across the world," she said.

Textiles Department to brand handicrafts items

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