Teva x Jhené Aiko launch second artist collaboration

By

Cassidy Mantor

Published
May 3, 2017

Teva and Grammy nominated artist Jhené Aiko have launched a second installment of their artist collaboration footwear line for Spring 2017.

The new collection is a combination of the practical features of iconic Teva sandals with the eclectic style of singer-songwriter Aiko. It features 3 core Teva styles updated and reinterpreted with Aiko's aesthetic which conveys a theme of wanderlust.

Aiko said of her second collaboration with Teva, “I wanted my new collaboration with Teva to speak to my true sense of style but to most importantly mirror my natural journey and evolution.”

The styles feature the iconic Teva silhouette with straps made of leather, neutral colored footbeds and rose gold hardware. The brand explains, "the collection moves to reflect and encourage the natural intersection of one’s intrinsic self and nature."

Visuals for the collection evoke festival vibes, with the campaign shot in the desert. Vintage cars and bikes serve as props while Aiko models in her signature delicate yet daring style.

The second collection appears to be the natural evolution of 2016's first ever Teva celebrity collaboration with Aiko. As both Teva and Aiko draw inspiration from living a laid-back, natural lifestyle.

The collection falls within $75-85 and is currently available on Teva's website. There are plans to introduce the collection to Europe later this month through Teva's European site.