Tata Cliq launches ‘Cook the Look’ campaign

TataCLiQ.com, Tata group’s multi-brand phygital e-commerce platform has launched its latest campaign “Cook the Look” to attract fashion conscious shoppers to its platform by offering them curated looks that are ‘ready to buy.’


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TataCLiQ.com will unveil the Autumn Winter 2017 ready to buy collections which will be a combination of leading brands such as Westside, Celio*, Vero Moda, Jack and Jones, Only, Hunkemoller, Hidesign, Steve Madden, The Label Life, Fossil, Titan and Aldo.
 
Kishore Mardikar, Chief – Brand Marketing and Institutional Sales in a statement said, “The idea of offering cross-curated ‘ready to buy’ looks is rooted in the fact that consumers also have a fast-paced lifestyle, where they can dedicate limited time for shopping. With this offer, TataCLiQ.com serves as a one-stop shop for those who want to take a quick pick of their favorite attire, instead of surfing for hours.”

Tata Cliq is the flagship digital commerce initiative of India’s leading conglomerate Tata Group with a strong presence in the fashion, footwear, accessories and luxury categories. It has brands like Brooks Brothers, Hugo Boss, Armani, Coach, Furla, Tumi and Michael Kors on its platform.

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