Tata Cliq collaborate with ten Indian designers for "The Shawl Project"

Tata Cliq has teamed up with ten Indian fashion designers to create a collection of special edition shawls in “The Shawl Project”.

Tata Cliq has teamed up with ten Indian fashion designers for "The Shawl Project" - Tata Cliq Luxury- Facebook

The Shawl Project, which will be available on Tata Cliq Luxury’s e-commerce site on January 25, will feature ten shawls each created by a different Indian designer. The shawls will all use merino wool from The Woolmark Company, for which Tata Cliq is now the exclusive retail partner in India.

The ten designers Tata Cliq chose for their project are Nachiket Barve, Rahul Mishra, Pero by Aneeth Arora, Raghavendra Rathore, Rajesh Pratap Singh, Abraham & Thakore, Zubair Kirmani, Amit Aggarwal, Pankaj & Nidhi, and Manish Arora.

"The craftsmanship, techniques and designs that have originated in India have the ability to stay timeless despite the continuous evolution of the global trends,” said Vikas Purohit, the Chief Operating Officer of Tata Cliq. “Since a discerning Indian consumer appreciates the importance of these cultural traditions, and takes pride in owning such products, it is imperative for us to preserve our exquisite art and weaves."

Nachiket Barve, who has created a monochrome shawl inspired by Kashmir’s Namda carpets for the project, said about the shawl: "It cuts across ages, sexes, sizes, even cultures. From Mongolian sheep herders to the poshest society women in New York, every community has a history of wearing shawls." Barve’s design is reversible and he aims to appeal to a wide audience. "I was looking at something that would marry East and West. It's the kind of shawl I can imagine Iris Apfel wearing on one hand, and Kendall Jenner on the other," said Barve.  

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