Swedish firm Oriflame launches new skincare brand Optimals

Swedish cosmetics brand Oriflame has expanded its product portfolio in the skincare category with the launch of its new brand Optimals in the Indian market.

Oriflame is expecting its skincare and wellness products to make up 50 percent of their sales in India by 2021 and has been expanding its product portfolio rapidly in these two categories to drive future growth in the country.
The new Optimals brand from Oriflame will include three new product ranges – Hydra, Even Out, and Age Revive.
Commenting on the launch, Naveen Anand, Senior Director – Regional Marketing- South Asia, Oriflame, in a statement said, “At Oriflame, we believe in responsible beauty and have been committed to creating safe products that are powered by Swedish nature. With the Optimals brand and its new product assortments, we have brought the latest and the best in skincare to make healthy and radiant skin achievable by our customers.”
Commenting on the Optimals Hydra range, actress Kalki Koechlin, Brand Ambassador Oriflame, said, “Safe natural ingredients, and the ability to hydrate and replenish all skin types – this is why I love the Optimals Hydra range. In the often polluted and dusty urban environments we live in, we need the loving touch of nature to protect our skin.”
Oriflame, which entered India in 1996, currently has five subsidiary brands that focus on skincare and three main wellness products comprising Wellness Share, Omega 3 and Swedish Beauty Complex Plus.

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