Suki Waterhouse stars in new H&M denim campaign, sings the soundtrack

The Swedish fashion giant has revealed the new pieces in its H&M Denim Collection line for spring 2018, fronted by an all-star trio comprising Suki Waterhouse, Adonis Bosso and Anaïs Gallagher. Internationally renowned model and actress Suki Waterhouse also sings the soundtrack to the retailer's new "Denim for All" campaign video.


Suki Waterhouse stars in the campaign - AFP

With pieces for women, men, teens and kids, the new H&M Denim Collection features a diverse range of styles with pieces to wear in all kinds of ways. Color also comes to the new collection with jean jackets in pink or yellow and with embroidered flowers.

To promote the new collection, the retailer's latest campaign, "Denim for All," stars actress and model Suki Waterhouse, joined by models Adonis Bosso and Anaïs Gallagher -- Noel Gallagher's daughter. The trio feature in a photo shoot with a double décor, simply posing in front of the camera as they model pieces from the new collection.

Double denim is on the agenda this spring at H&M, with a collection including boyfriend jeans, a long denim skirt, denim pants, and various jackets, including women's models embellished with embroidery or patches. Men get several styles of jeans in distressed or "clean" denim, plus jean jackets.

"Denim is a blank canvas that enables us to express ourselves each day. It's like the wardrobe of my life and there are so many different ways to wear denim. It gives you fresh ideas for expressing your personal style," said Suki Waterhouse.

The H&M Denim Collection is available in selected stores worldwide and online.

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