Star couple Akshay, Twinkle to endorse jewellery brand PC Jeweller

By

Maverick Martins

Published
Sep 29, 2017

India’s jewellery major, PC Jeweller has signed Bollywood star couple Akshay Kumar and Twinkle Khanna as its brand ambassadors to enhance its national presence and consumer trust in the market, said a top company official.
 

The husband-wife duo will endorse the brand for a period of one year and a new advertisement for the Indian market is expected to go on air in the coming week.
 
"We have signed famous Bollywood star couple Akshay Kumar and Twinkle Khanna as our brand ambassador. The company wants to go for national branding and I’m sure the couple with help us boost our national presence and consumer trust," PC Jeweller Managing Director Balram Garg told news agency PTI.

On the company's marketing budget, he said around Rs 100 crore has been earmarked for the current fiscal. "We generally spent two per cent of our domestic turnover, which was Rs 5,500 crore (approximately $ 850 million) in 2016-17".
 
The luxury gold and diamond jewellery brand had a net profit of 135.83 crore rupees (approximately $20 million) which was around 30 crore rupees (approximately $5 million) more profit than that reported for this quarter in the previous financial year.
 
The brand currently has a presence in 79 showrooms across 62 cities & 18 states and has plans to add six new showrooms across India as a part of its expansion strategy.