Splash goes online with Jabong to expand presence across India

By

Maverick Martins

Published
Feb 21, 2018

Online fashion retailer Jabong has partnered with the landmark group and added its fashion brand Splash to its apparel portfolio on its platform.
 

The e-commerce firm will house the latest spring collection for both men and women on its platform. The new Splash collection in inspired by the 80s and will be available in high octane colors like orange, lime and hot pink. The brand is expecting its tie up with Jabong to boost its presence in the country.
 
Commenting on partnering with Jabong to go online Raza Beig, CEO – Splash, Iconic & Landmark International, Fashion Director – Landmark Group in a statement said "The relationship with Jabong represents a powerful opportunity for Splash to expand its presence across India. E commerce is a key channel that will help us increase our presence to our target audience."

Kalyan Kumar, Chief Merchandising Officer- Jabong, added, “As a brand, Jabong carries a bold and youthful essence. With Splash now being a part of Jabong, the essence only gets stronger. The objective is to provide an elaborate portfolio of premium international brands for our fashion conscious customers.”
 
Splash is a fashion brand based out of Dubai and the largest fashion retailer in the Middle East. It is owned by the Landmark Group and currently has over 287 retail stores across the world.