Sonam, Rhea Kapoor’s fashion brand ‘Rheson’ launched in Mumbai

By

Maverick Martins

Published
May 15, 2017

Bollywood actress & fashionista Sonam Kapoor, along with sister Rhea Kapoor, launched their first-ever fashion brand ‘Rheson’ recently in Mumbai. Rhea revealed that it was originally Sonam’s idea to have their own brand.

 
“Many brands had approached Sonam for endorsement. They wanted to design and start a fashion line with her. But then Sonam came and told me ‘Let’s make our own brand. Let’s do it right’,” said Rhea, adding she was the ‘Rhe’ part of Rheson.
 
“It has to be authentic. There is no point giving your name to something when you are not designing it or not being part of it. Specially if it is fashion,” asserted Sonam, the ‘son’ part of ‘Rheson’.

 “We wanted to work on something that is owned by us and had our personal touch on every level. The key to the birth of Rheson was to give girls a platform wherein they do not have to spend money to look stylish, Sonam said in a statement.
 
“It’s like accessible, affordable glamour. We did not wish to create a couture brand. Our forte lies in the fact that our clothes should become your best friends” Sonam added.

The collection is available at Stoppers Stop stores across India.