Sonakshi Sinha launches Forever 21 first store in Chennai

By

Maverick Martins

Published
Feb 6, 2017

Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd launched its first store in Chennai, aiming to further strengthen its foothold in the southern market with a foray in Tamil Nadu.

Bollywood actress Sonakshi Sinha along with Abhinav Zutshi, the India Business Head for Forever 21, inaugurated the store. The store is spread over 10,000 square feet of retail space and is located in the heart of the city at the Express Avenue Mall.

"We are excited to launch our first store in Chennai. Forever 21 is a name celebrated by the style conscious and trend-savvy shoppers and we bring in the latest fashion from the International fashion circuit to the style conscious youth of our country at great prices. The fantastic response from our consumers has encouraged us to explore new markets in metros and other cities," said Zutshi.

The store will showcase the spring/summer collection and will stock a wide variety and range of chic fashion at competitive prices. With this new store, the brand has increased its store count to 14.