Soch plans international expansion

By

Isabelle Crossley

Published
Dec 12, 2017

The traditional wear brand, Soch, currently has over 100 stores across India and now aims to expand internationally into the South East Asian market.

Soch have announced that they will open their first international flagship store by the end of next year.

“Even when we reached ten outlets, we never imagined we would grow this big. We could reach 1,000 stores one day, as the market is far from saturation,” said the brand’s Founder, Vinay Chatlani who has also said that South East Asia will be the first international market the brand enters. The location for Soch’s first international store, however, has not yet been confirmed.

Soch is a multi-brand boutique that also has its own private brand of the same name. The brand specialises in Indian traditional wear such as kurtis, sarees, and dress sets for both formal and casual occasions but has just started to venture into the western wear section of the market. Along with international expansion, Chatlani has said that the brand will continue to expand its product categories in this area and they will be launching office wear in the near future.

Soch was launched in 2003 by Vinay Chatlani as a multi-brand clothing store. The brand began with five outlets and, following Chatlani’s decision to create a separate storefront for the private label they created, the business began to expand.