Snapdeal to expand kids' fashion segment

By

Maverick Martins

Published
Feb 20, 2017

Snapdeal will expand their kids' fashion segment by adding new brands including Puma, TCP, Allen Solly Junior, Mothercare and more after witnessing an unprecedented 3X surge in the kids' segment.

The company said they have witnessed a phenomenal growth in kids fashion through-out the year and have registered 6X surge during the festive period last year.

“The kids fashion category witnessed an unprecedented 3X surge. Ethnic wear came out as a favourite for young girls with 60% of ‘kids fashion for her’ purchases - lehenga choli being the most sought after. Popular trends reflected in the buying preference for girls were lace, polka dots and floral prints and the most popular colours were pink, red and blue,” the company said in a statement.

According to the company’s annual buying trends, Snapdeal said in the young boys category popular items were character T-shirts such as Hulk, Avengers, Superman, Batman etc. T-shirts comprised of 35% of boys clothing purchases and ethnic wear around 20%.

In the kids’ footwear segment, Snapdeal has achieved 3X year-on-year growth, 70% of which was contributed by boys’ footwear. Also 70% of boys’ footwear purchases came from the sports footwear assortment, the company informed.

“Our kids’ category assortment strives to match their effervescence with an equally diverse, upbeat and updated collection. It’s heartening to see the tremendous growth we have attained and we are determined to take it further,” Vishal Chadha, senior vice president of Business at Snapdeal, said.