Snapdeal launches travel store for summer

By

Isabelle Crossley

Published
Jun 4, 2018

The multi-brand e-commerce platform Snapdeal has launched a new store dedicated to travel which includes a curated array of luggage, accessories, and discounted clothing.

The new Snapdeal speciality store, the “Travel Store”, has been curated for the fast approaching summer holiday season. The store is designed to be a one stop travel shop with product categories including luggage, travel accessories, toiletries, and travel clothing.

Special travel sized cosmetic items are available and all of the store’s clothing is discounted. There are currently up to 70 percent discounts on travel shirts and jackets and up to 80 percent off on sweaters. Holiday items such as flip-flops, swimwear, and beach accessories are also available at promotional prices.

Snapdeal has launched a number of speciality stores in the past including stores for the festivals of Holi and Lohri-Sankranti and one for Indian handloom and handcrafted items called “Pride of India”. Snapdeal has created its own marketing tactic through opening these speciality stores and the fact that it continues to do so implies that the tactic is paying off.

Last month, Snapdeal reported its financial results for the 2017 financial year which showed increased losses and decreased income. The e-commerce platform is endeavouring to catch and keep customers online as Flipkart and Amazon increasingly dominate the market.