Snapdeal launches Eid store on its platform

By

Maverick Martins

Published
Jun 7, 2018

Indian e-commerce major Snapdeal has launched a special Eid Store that will offer all the festive requirements from apparel to décor on its platform.
 

Snapdeal will offer festive wardrobe with ethnic clothes that include men’s kurta and kurta pyjama sets, women anarkali suits, attar, nail paints, women perfumes and kids clothing.
 
The special Eid store will offer up to 70 percent discount on men’s watches, lehengas, necklace and sets, wallets, lipsticks, jewellery, handbags, among others.

Snapdeal spokesperson in a statement said, “The intent of creating the Eid Store is to enable users to find all their requirements in one place, without having to hunt for them.”
 
Snapdeal has been struggling in India’s e-commerce market amidst strong competition from heavyweights like Flipkart, Amazon and Paytm. It is now coming up with innovative concept stores to boost sales on its platform.
 
Snapdeal had a net loss of Rs 4,647crore for the 2017 financial year that ended in March last year. It also saw its total income decrease by 12.6 percent to a total of Rs 1,291 crore (approx $194 million).
 
The multi-brand e-commerce platform Snapdeal last week had launched a new store dedicated to travel which includes a curated array of luggage, accessories, and discounted clothing.