Snapdeal gets majority orders from non-metro cities, new buyers drive growth

By

Maverick Martins

Published
Oct 16, 2018

Indian online retailer Snapdeal managed to increase its customer base during the recently concluded five-day ‘Mega Diwali Sale’ with new buyers placing 38 percent of all orders.
 

Snapdeal in a statement claimed that it got a majority of its orders from tier 2, 3 cities with more than 75 percent of the orders coming from buyers in non-metro cities during the sale.
 
During the sale, Snapdeal's orders also increased 2.5 times compared to normal days across categories like fashion, home goods, and accessories.

Some of the most popular items that were sold on Snapdeal during the sale included sarees, bedsheets, beard trimmers, sunglasses, men's slippers, men's watches, and more.
 
Snapdeal’s Mega Diwali sale event held from October 10 to 14 has somewhat managed to further revive the fortunes of the company.
 
The company currently ships around 150,000-175,000 orders a day and the number is expected to go up as there are a lot of festivals coming up in India over the next three months.
 
The Gurugram-based company Snapdeal was once among India’s top three e-commerce firms competing with the likes of Amazon and Flipkart, however, it has now fallen far behind these giants.