Snapdeal appoints Kanika Kalra as Marketing head

E-commerce major Snapdeal has appointed former Hindustan Unilever Brand Director Kanika Kalra as its Vice President (Marketing).

Kalra had earlier worked with GlaxoSmithKline Consumer Healthcare Ltd and PepsiCo. During a 12-year-old career.

She will focus on making Snapdeal’s business more customer-centric and ensuring creativity and impact in all communication, the e-commerce company said in a statement.

“She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth,” Snapdeal co-founder Rohit Bansal said.

Speaking about her appointment, Kanika Kalra said, "As e-commerce continues to revolutionise the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal's journey and to shepherd the company's growth as the country's most preferred retail brand."

Ahead of Snapdeal, she had an eight year stint as the Global Brand Director for Hindustan Unilever Limited, where she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

Kanika holds a post graduate degree in Marketing from IIM, Lucknow and a Bachelor's degree in Mathematics from Delhi University.